GRACE & PEACE
The Lost & Found Collection
Creative Director (Clothing design, concept ideation, pre-production, on set production, Post production)
The Grace & Peace Brand, founded by DJ4:12 in 2018, releases a visually defining second collection. Grace & Peace is establishing itself in the streetwear space with its "Lost & Found" collection being worn by the likes of major musical artists like Montell Fish.
As the Creative Director and Designer on this project, I aimed to capture a youthful, carefree, and playful vibe by drawing inspiration from refrigerator magnet letters. By reimagining these letters on clothing pieces, we were able to infuse the streetwear line with a bright pastel color scheme that embodies the spirit of youth and fun.
To kick off the project, my first task was to design a logo brand identity for "Grace and Peace", and a word mark for the collection itself. These elements would be essential in the branding and marketing of the collection.
Next, we worked to design pieces that fully embodied the concept of streetwear crossing over with youth and playfulness. My approach, from colors to materials and typography design, was to create pieces that disarm and unite through common feelings of nostalgia and softness. A common shared memory is magnet letters in childhood. A common feeling of calm and optimism is given by the color blue. I wanted to simplify the message of
playfulness and joy through natural nostalgia.
