NIKE AIR MAX PULSE
Of The Street
Creative Producer (Pre-production, styling, talent management, post production, ad development)
“Of the Street”, the campaign for the 2023 launch of the Air Max Pulse cobblestone colorway, is a cross country style exploration featuring the next generation of boundary pushers and rule breakers in six different cities.
As the creative producer on this project, I had the pleasure of teaming up with ONA Creative agency to deliver a campaign that showcased the Air Max Pulse as the ultimate go-to for street style all across North America. My main focus was on three cities: Atlanta, Dallas, and Toronto, where I worked closely with the Creative director and led the team and talent from pre-production to post-production.
Each city had its own unique cultural flavor and we wanted to capture that and infuse it into the campaign. The styling approach was to let the clothes speak the language of each city’s unique street style.
This campaign wasn't just about ads. We wanted to make an impact in both digital and physical spaces. So, we created assets that would resonate with young people in street culture, like wheat pastings of some of the most gorgeous shots around the cities.
The end result was an authentic campaign that captured the pulse of street style and showed off the Air Max Pulse as the ultimate symbol of daring individuality
